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1 februari - in de Kantar zaal

Ronde 2 10:45 - 11:30
The Grid Anatomy Lesson of Dr. Pete

The Grid Anatomy Lesson of Dr. Pete

“Grids are ubiquitous in market research and knowing how they are answered is fundamental. SSI’s groundbreaking research unlocks the secrets of the grid using, firstly, meta-data to provide an Anatomy of a Grid: 500 respondents, a 71 item grid, 39,797 clicks. Why did they miss items? What mental processes take place at the speeds we witness? Psychological theories help explain the decision making process. By understanding the data trade-offs made when using a grid, researchers can make better survey design choices.”


foto spreker

Pete Cape

Global Knowledge Director