• Komt dat zien, komt dat zien!

    Komt dat zien, komt dat zien!

  • Dutch
  • English
wit sponsors pgz 5 

1 februari - in de MIE zaal

Ronde 1 9:45 - 10:30
To Predict or Not to Predict: Purchase Behaviour & Beyond
Insights


To Predict or Not to Predict: Purchase Behaviour & Beyond

Given the fact that decision-making process, dynamics and the context between channels hugely differ … is predicting purchase behaviour even possible? One thing we know for sure: understanding the hidden drivers of decision-making is absolutely crucial. GfK provides a framework to effectively decode shopper solutions and presents a case study together with Brown Forman.

 

foto spreker

Jochem van der Hoeven

GfK
Account Director