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wit sponsors pgz 5 

1 februari - in de Healthcare zaal

Ronde 4 13:45 - 14:30
Advertising Effectiveness - The next dimension
Analytics


Advertising Effectiveness - The next dimension

If we can unequivocally show that exposure to specific advertising has resulted in a purchase, we have found our Holy Grail.

This case study represents an important milestone on that journey.  It brings together a client, a location-based mobile DMP and DSP (Placecast) and an Advertising Measurement company (Research Now). Our goal was to link advertising exposure to visitation of an actual retail store.

 

foto spreker

Gary Roddy

Research Now
Business Development Director Ad and Audience Measurement EMEA