1 februari - in de Healthcare zaal
Advertising Effectiveness - The next dimension
If we can unequivocally show that exposure to specific advertising has resulted in a purchase, we have found our Holy Grail.
This case study represents an important milestone on that journey. It brings together a client, a location-based mobile DMP and DSP (Placecast) and an Advertising Measurement company (Research Now). Our goal was to link advertising exposure to visitation of an actual retail store.