Transform. Unlock opportunities. Lead the change. [Human8]
In a world in turmoil, change isn't just a challenge - it's an opportunity. This session dives into how qual at-scale communities go beyond simply connecting brands with customers - they help brands spot relevant trends, seize opportunities, and stay ahead. In this new era, human connection remains essential, but it's amplified by AI, enabling brands to unlock untapped knowledge and transform insight outcomes into actionable marketing success.
Key Takeaways:
1. To uncover what matters, focus on thick data - not just big data
2. Shift from chasing more data to maximizing its impact
3. Unlock new possibilities by blending AI and human expertise
Aija Porina-HolsAija Porina-Hols is Director at Human8. With over 10 years of experience in consumer insights, research and analytics across CPG, technology and personal care sectors, Aija focuses on enabling better decision-making for clients and their customers. Her passion lies in translating complex data into meaningful insights that benefit both businesses and the planet.
Angie DeceuninckAngie Deceuninck is Global Client Partner at Human8, a next-generation marketing insights consultancy focused on helping brands uncover what truly matters. Angie's passion for research grew from her deep curiosity to understand what makes people tick. With over 18 years of experience across EMEA, APAC, and the USA, she has collaborated with leading global brands in industries such as media & entertainment, CPG, technology, and finance.