Ipsos I&O Global Trends: Navigating Complexity. How brands and organizations can navigate a world of geopolitical tensions and changing values [Ipsos I&O]
Consumers and citizens expect organizations to determine and mark their societal position. But how do you do that, as a brand or organization? In this presentation we will take you along the Ipsos I&O Global Trends - nine global trends that will determine the future of our society. You will learn how brands and public organizations should navigate in a world full of geopolitical tensions, changing values and an increasingly individualistic society. The presentation offers insight into this complex reality and helps organizations to relate to it by making the right strategic choices.
Key Takeaways:
1. Consumers choose brands that reflect that personal values, and expect brands and organizations to play a societal role
2. We live in a fragmented, and increasingly individualistic, society
3. It is increasingly difficult for brands and organizations to relate to this complex societal reality
Tris VerhoelstTris Verhoelst is a brand strategist at IpsosStrategy3. She helps brands strengthen their strategy for growth. Tris uses her knowledge of consumer behavior and context to develop powerful market strategies.
Sjoerd van HeckSjoerd van Heck is a research advisor at Ipsos I&O Publiek. He leads the 'Governance and Democracy' team and specializes in public opinion research.