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"I'm Sorry Dave, Your Survey is now AI-Generated" – The Rise of Synthetic Data and the End of Traditional Surveys? [Dynata]
Synthetic data is revolutionising market research, promising efficiency, cost savings, and scalability. But is it true innovation or just hype? Join Stefan Boom from Dynata as he explores where AI-generated data adds value - enhancing research and sample sizes - and where it can be misleading, inefficient, and detached from real human insights. Much like the infamous HAL from 2001: A Space Odyssey, AI might seem like the perfect solution... until it doesn't quite do what you expect.
Key Takeaways:
1. Synthetic data holds real potential
2. Human insights are irreplaceable
3. Be cautious of the hype
Paul Woudstra