A Crash Course in Culturally Charged Commercial Advantage [Crowd DNA]
Modern culture changes at lightning speed, we all feel this. People's values, fandoms, shopping behaviours, brand preferences (etc) are in constant flux. Cultural understanding and relevancy are more important than ever. But how to analyse something so seemingly intangible? And how to act on it?
Key Takeaways:
1. Understand what culture (in a commercial setting) even means. Leveraging fast culture & slow culture
2. How to spot threats and opportunities in culture: The Future, The now, and Building empathy
3. Systematically going from Reporting on culture to Acting on culture
After you've registered for a MIE'25 ticket, you will receive a confirmation email with an invitation to pre-register for sessions.
Joey ZeelenJoey is the Managing Director of Crowd DNA, a cultural insights and strategy agency with offices in London, Amsterdam, Stockholm, NYC, LA, Singapore and Sydney.
Joey has helped to shape cultural insights and strategy for some of the world's most influential brands. Brands like: Nike, Adidas, Selfridges, IKEA, Greenpeace, BBC, Meta, Google, Amazon, Asahi Group, Axe and many more.
During MIE'25, Joey will be talking about cultural insights and strategy, what it is, how to use it, and what opportunities it can open for brands.