Keynote
16:10 - 17:00
Markteffect zaal
Fear the Fledgling or Fly the Future; How can the new tools in the arsenal serve success [Nestlé]
1. Where are we - the providers, the purchasers, the practitioners
2. Separating the Buzz from the Brass truth
3. What is the need
4. How can we together get there
Ritanbara MundreyRitanbara is a global professional with proven success in Insights, Analytics, and Innovation. She is a master at integrating new technology and rigorous traditional methods to deliver solutions that drive business growth. She is a trusted strategic advisor to top-level executives, providing direction on Consumer and Shopper Insights, Innovation portfolio, and Data transformation. A frequent speaker at international conferences and the Editor and Author of "Research & Insights - An Everyday Handbook for Marketers."