The next BIG thing: The NEURO TRANSFORMATION of MARKETING [Beyond Reason]
Would we be more successful professionals if we understood the BRAIN processes that control what consumers VALUE - LIKE - BUY? Absolutely! That's why The Neuro-Transformation of Marketing was born - a groundbreaking 10-year collaboration with scientists from leading American universities and Global Brands. This session unveils the first-ever Brain-Centric Brand Management framework, the science behind it, success stories from global brands using it, and why The Neuro-Transformation of Marketing is unavoidable. WARNING: it's disruptive.
During this session we'll reveal:
1. The 3 key pillars of the Neuro Transformation of marketing & Brain Centric Brand Management
2. How these 3 pillars affect what consumers value, like and buy
3. Success stories from world class brands within the luxury, beauty, fmcg, banking & telco industries who are implementing the procedure to boost economic performances
Nathan Axford