From segmentation to success: what works and why? [boobook]
It is no secret that segmenting customers is a powerful way for companies to understand the distinct needs, preferences, and behaviors of different groups.
McKinsey found that personalisation can lift revenues by 5-15%, highlighting the impact of tailored marketing and services in driving engagement and sales.
However, many companies and brands struggle with defining relevant segments, and even more so with making a segmentation actionable and effectively integrated across the organisation.
In this RoundTable, we’ll discuss your challenges and share successful segmentation use cases, based on 20 years of experience in strategic segmentation and targeting.
After you've registered for a MIE'25 ticket, you will receive a confirmation email with an invitation to pre-register for sessions.
Eva Vandenberge