AI changes SEO: what this means for search behavior and findability [Etienne Donicie]
AI generated answers from Google AI overviews and Bing are already partly replacing the traditional list of websites in the SERP. Newcomers such as SearchGPT and Perplexity already present the answer to your question in text form. What does this mean for your SEO strategy? How does no-click content affect traffic to your site, and how do you ensure you remain visible? Etienne shares valuable insights and tips and shows how to use Search Everywhere Optimization.
Etienne DonicieEtienne Donicie has been helping organizations with writing better texts, online content, and SEO for over 25 years. He provides organizations with theory and practical advice that is directly applicable to your own writing. Additionally, he acts as an advisor for effective strategies. His motto: make less content, and make sure that what you make is very good.