Signals from the future: emerging methods in product experience insights [MMR Research Worldwide]
This session explores how product experience insights can embed futures thinking to stay ahead of profound shifts in technology and human behaviour. From voice-enabled chatbot surveys and virtual moderators to AI Personas enriched with dynamic data, emerging tools are reshaping how we engage consumers and leverage insights. By spotting signals of change and imagining plausible futures, we can prepare for disruption and uncover new opportunities for growth and innovation.
Key Takeaways:
1. Discover a practical framework to harness AI tools and emerging methods in product experience insights.
2. Learn to spot emerging signals of change in technology and consumer behaviour.
3. Explore strategies to turn future possibilities into actionable opportunities.
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Alexandra KuzminaAlexandra Kuzmina is an award-winning mixed-methods researcher, futurist, and early adopter of emerging technologies. As Innovation Associate Director at NOVA, MMR Research Worldwide's tech innovation team, she drives the exploration and rigorous evaluation of new technologies and methods, ensuring they deliver real value, not just tech for tech's sake.