Back to the Future: Tellet and Kantar on Capturing Human Stories at Scale [feat. Desperados]
AI is bringing research back to its roots. Tellet powers Kantar's Dip & Dive, combining qualitative depth with AI-driven scale. Join us at MIE to explore how real human stories can shape the future of insights.
Key Takeaways:
1. AI is making research more human, not less. By enabling real conversations at scale, Tellet helps capture deeper, more authentic insights - bringing research back to its roots.
2. Tellet powers Kantar's Dip & Dive, blending qual depth with AI-driven reach. This partnership, which has innovation at its core, allows brands like Heineken's Desperados to uncover real human stories in a way that was never possible before.
3. The future of research isn't about choosing between qual and quant - it's about combining them. AI enables researchers to scale qualitative depth, bridging the gap between rich storytelling and actionable data.
Greg BurkeGreg Burke is one of the founders of Tellet, the British-Dutch startup pioneering AI-enabled research. He began his career as a journalist in the UK. Now, as CEO of Tellet, he's reimagining how companies engage with their audiences - making deep, qualitative insights as fast and scalable as a survey, but with the depth of real conversation.
Rhodée HaanRhodee Haan, client consultant at Kantar, specializes in large-scale qualitative research and has played a key role in implementing Tellet with Kantar, driving innovation in research methodologies.
Saskia BotSaskia Bot leads the qualitative and brand strategy business at Kantar Insights in the Netherlands. With digital transformation as a strategic pillar for qualitative research, Kantar is at the forefront of driving AI usage to deliver the best research to clients. The power of qualitative research lies in deep human understanding and the richness of real stories. AI enabling that at scale is transformational for our industry.
Jan-Maarten Zandbergen