How AI is Shaping your Future Skillset: The Presentation for Young Professionals [SMART]
AI is changing the game in market research and data analytics, and it's bringing a whole new set of skills to the forefront. This presentation is all about exploring how AI is transforming our field and what that means for the skills we'll need or will no longer need in quantitative and qualitative research moving forward.
Key Takeaways:
1. Re-shaping your role as researcher with new digital systems
2. The value of co-operating with digital systems
3. Must-have research skills in the upcoming years
Xiao-Mei HuangXiao-Mei is an executive researcher at Ruigrok and a board member of SMART, the young professionals network in market research. With a background in interaction design engineering and service design, she explores the evolving role of AI in data and insights. At MIE, she joins the round table to discuss the future skills needed in market research and analytics.
Mieke van BergenMieke is a Research Expert at Markteffect, specializing in conducting various types of research. With her strong statistical background, she primarily focuses on quantitative studies that require complex data analysis. As a former lecturer, she actively shares her knowledge. Additionally, as a member of the SMART board, she works to inspire other young professionals with her enthusiasm for market research.