Masterclass
11:15 - 12:00
D&IN 3
AI-Powered (D)OOH: Unlocking Recognition & Rediscovering Golden Rules [Annalect & JCDecaux]
Golden Rules for Out of Home advertising have existed for some time. But are they still valid? Leveraging Annalect's recognition scores, AI powered research methods and a database of (D)OOH creatives elements, we were able to investigate creative elements and verifying Golden Rules.
Saskia Vinke
Chris van Kampen
Monireh Yousefi