Beauty Talks: Redefining Consumer Empathy in the Digital Age [Human8 & L'Oréal]
In a world driven by data and AI, L’Oréal and Human8 pioneered Beauty Talks, a global initiative prioritising human connections over synthetic insights. This award-winning program has transformed consumer closeness, engaging with 3,000+ L’Oréal stakeholders across 29 countries.
After you've registered for a MIE'25 ticket, you will receive a confirmation email with an invitation to pre-register for sessions.
Caroline de BondtCaroline is a passionate insight professional (+13 years) with a background in behavioral economics. She’s specialized in innovation and go-to-market within the beauty, OTC pharma & fashion sectors. In 2017, she obtained a PhD in Consumer Behavior at Ghent University and published in top-tier marketing journals such as Journal of Consumer Research and International Journal of Advertising. During her career, she explored a wide variety of research methodologies, from implicit research studies to managing multi-market online qualitative programs supercharged by AI.
Prisca MetzPrisca is CMI Director Benelux at L’Oréal and responsible for consumer & market insights across all categories (skincare, haircare, hair coloration, make-up, perfume) in which L’Oréal is active. Within L’Oréal Benelux, her mission is to foster consumer centricity and make the organization more ‘consumer obsessed’. This by means of a wide variety of research methods, including consumer connects, with the aim to better understand the Dutch and Belgian consumers from different perspectives.
Sophie van NeckSophie is an experienced marketing professional (+17 years) with a background in Political Science. She has a clear FMCG interest (both Beauty and Luxury as well as Food & Drinks) and is specialized in insight, innovation and strategic planning. She has been servicing many international clients such as L’Oréal, Heineken, Coca-Cola, Reckitt and H&M. As one of the partners of Human8, she’s a proven expert in delivering & activating consumer insights. She’s been servicing L’Oréal on a global scale since 2016, and acts as the client partner for all their EMEA business.