Revolutionising Data & Insights

In today's attention economy, where consumers are constantly exposed to stimuli and distractions, maintaining high-quality online market research is more challenging than ever. Dynata has long been a leader in onine data collection, but staying effective requires a strong focus on member centricity. In this presentation, we will explore Dynata's holistic approach to data quality - which starts with respondent engagement, and the importance of balancing quality control with fairness. We will dive into the nuances of survey fraud versus respondent disengagement, the rsisk of excessive data cleaning, and how technology can help ensure both reliability and representativity.