Revolutionising Data & Insights

Modern culture changes at lightning speed, we all feel this. People's values, fandoms, shopping behaviours, brand preferences (etc) are in constant flux. Cultural understanding and relevancy are more important than ever. But how to analyse something so seemingly intangible? And how to act on it? 

Key takeaways:
1. Understand what culture (in a commercial setting) even means. Leveraging fast culture & slow culture. 
2. How to spot threats and opportunities in culture: The Future, The Now, and Building Empathy. 
3. Systematically going from Reporting on culture to Acting on culture.