The program of MIE’25 will be announced at a later date
Revolutionising Data & Insights
The Transformative Power of Generative AIDe rijtuigenloods, Amersfoort
Tuesday March 18th
Time and location
Subject
09:00 - 09:50
Opening keynote
Keynote
09:00 - 09:50
Markteffect zaal
10:00 - 10:45
Round 1
C-level lezing
10:00 - 10:45
Markteffect zaal
Leander Pas
Jeroen van Lindert
Insights
Analytics
Lezing
10:00 - 10:45
Bilendi zaal
Ank van Ophoven
Mark Pijnenburg
Data & AI
Lezing
10:00 - 10:45
Perspective zaal
Jochum Stienstra
Ineke van der Ouderaa
Insights
Analytics
Pre-registration needed
Lezing
10:00 - 10:45
Validators Trailer
Marco Vaalburg
Stefanie van Rootselaar
Data Analytics & AI
Data Strategy & Engineering
Pre-registration needed
Lezing
10:00 - 10:45
MI Network Trailer
Martijn Nap
Anke Bergmans
Privacy, legal & integrity
Masterclass
10:00 - 10:45
D&IN 3
Round table
10:00 - 10:45
DESAN Table 1
Emma Keetels
Isabel van der Voort
Data & AI
Pre-registration needed
Round table
10:00 - 10:45
DESAN Table 2
Luc Claassens
Martin de Lusenet
Data Strategy & Engineering
10:45 - 11:15
11:15 - 12:00
Round 2
C-level lezing
11:15 - 12:00
Markteffect zaal
Greg Burke
Rhodée Haan
Saskia Bot
Jan-Maarten Zandbergen
Data & AI
Lezing
11:15 - 12:00
Bilendi zaal
Orkan Dolay
Data Analytics & AI
Lezing
11:15 - 12:00
Perspective zaal
Aija Porina-Hols
Angie Deceuninck
Insights
Analytics
Pre-registration needed
Lezing
11:15 - 12:00
Validators Trailer
Alexandra Kuzmina
Insights
Pre-registration needed
Lezing
11:15 - 12:00
MI Network Trailer
Eric Landwaart
Rosanne van de Leemkolk
Insights
Analytics
Lezing
11:15 - 12:00
Ruigrok Trailer
Lezing
11:15 - 12:00
Markteffect Trailer
Meike Nauta
Floris Bleuland van Oordt
Data Strategy & Engineering
Data & AI
Pre-registration needed
Masterclass
11:15 - 12:00
D&IN 3
Violet Engberts
Sanna Blonk
Melle Staelenberg
Insights
Data-Driven Strategy & Insights
Pre-registration needed
Round table
11:15 - 12:00
DESAN Table 1
12:10 - 12:55
Round 3
Lezing
12:10 - 12:55
Markteffect zaal
Paul Woudstra
Insights
Data & AI
Lezing
12:10 - 12:55
Bilendi zaal
Astrid Westerveld
Marije Bakker
Insights
Analytics
Lezing
12:10 - 12:55
Perspective zaal
Anouschka Scholten
Annefleur Noom
Insights
Analytics
Pre-registration needed
Lezing
12:10 - 12:55
Validators Trailer
Martin Leeflang
Jorge Labadie
Analytics
Data & AI
Lezing
12:10 - 12:55
MI Network Trailer
Lezing
12:10 - 12:55
Ruigrok Trailer
Geoffrey Huizinga
Data & AI
Privacy, legal & integrity
Masterclass
12:10 - 12:55
D&IN 1
Alex Dowdalls
AI in communication
Masterclass
12:10 - 12:55
D&IN 2
Meike Nauta
Floris Bleuland van Oordt
Data Strategy & Engineering
Data & AI
Round table
12:10 - 12:55
DESAN Table 2
Emma Keetels
Isabel van der Voort
Data & AI
Pre-registration needed
Round table
12:10 - 12:55
DESAN Table 3
Orkan Dolay
Data Analytics & AI
12:55 - 14:00
Lunch
14:00 - 14:45
Round 4
C-level lezing
14:00 - 14:45
Markteffect zaal
Kirsten de Rover
Stefanie Pooyé
Data Strategy & Engineering
Lezing
14:00 - 14:45
Bilendi zaal
Neeltje Martens
Gaby Siera
Insights
Analytics
Lezing
14:00 - 14:45
Perspective zaal
Tris Verhoelst
Sjoerd van Heck
Insights
Analytics
Data & AI
Pre-registration needed
Lezing
14:00 - 14:45
Validators Trailer
Luis Agudelo
Surajeet Bhuinya
Data Analytics & AI
Lezing
14:00 - 14:45
MI Network Trailer
Lezing
14:00 - 14:45
Ruigrok Trailer
Pre-registration needed
Masterclass
14:00 - 14:45
Markteffect Trailer
Caroline de Bondt
Prisca Metz
Sophie van Neck
Insights
Data-Driven Strategy & Insights
Masterclass
14:00 - 14:45
Bilendi Trailer
Masterclass
14:00 - 14:45
D&IN 3
Meera Radhoe
Insights
Analytics
Pre-registration needed
Round table
14:00 - 14:45
DESAN Table 2
Guus van Loon
Data Strategy & Engineering
Pre-registration needed
Round table
14:00 - 14:45
DESAN Table 3
Celesta Lücker-Swart
Renske Verweijen
Insights
Analytics
14:55 - 15:40
Round 5
C-level lezing
14:55 - 15:40
Markteffect zaal
Niels van Heesch
Timo Hooyen
Tooling & Search Engines
Data Strategy & Engineering
Lezing
14:55 - 15:40
Bilendi zaal
Dennis de Groot
Michelle Gijsberts
Data & AI
Lezing
14:55 - 15:40
Perspective zaal
Diane Steinhaus-Karelse
Pernille Kok-Jensen
Insights
Analytics
Pre-registration needed
Lezing
14:55 - 15:40
Validators Trailer
Astrid Lubeck
Erik Prins
Insights
Analytics
Data & AI
Pre-registration needed
Lezing
14:55 - 15:40
MI Network Trailer
Lezing
14:55 - 15:40
Ruigrok Trailer
Marit Klooster
Zoë Dankfort
Insights
Analytics
Pre-registration needed
Lezing
14:55 - 15:40
Bilendi Trailer
Luigi Casula
Tycho Slors
Tymon Groenendal
Analytics
Masterclass
14:55 - 15:40
D&IN 3
Meera Radhoe
Insights
Analytics
Round table
14:55 - 15:40
DESAN Table 1
Pre-registration needed
Round table
14:55 - 15:40
DESAN Table 2
Koen van Nijnatten
Insights
Analytics
Pre-registration needed
Round table
14:55 - 15:40
DESAN Table 3
15:40 - 19:00
16:10 - 17:00
Closing Keynote
Keynote
16:10 - 17:00
Markteffect zaal
Ritanbara Mundrey
Data, AI and Insights
17:00 - 19:00
Networking drinks sponsored by Dynata
Time and location
Subject
09:00 - 09:50
Opening keynote
Keynote
09:00 - 09:50
Markteffect zaal
10:00 - 10:45
Round 1
C-level lezing
10:00 - 10:45
Markteffect zaal
Esther Rookhuijzen
Insights
Analytics
Lezing
10:00 - 10:45
Bilendi zaal
Lezing
10:00 - 10:45
Perspective zaal
Anouschka Scholten
Annefleur Noom
Insights
Analytics
Pre-registration needed
Lezing
10:00 - 10:45
Validators Trailer
Marco Vaalburg
Stefanie van Rootselaar
Data-Driven Strategy & Insights
Data Analytics & AI
Lezing
10:00 - 10:45
Ruigrok Trailer
Xiao-Mei Huang
Mieke van Bergen
Data & AI
Lezing
10:00 - 10:45
D&IN 1
Masterclass
10:00 - 10:45
D&IN 3
Durk Bosma
Sylvie Verbiest
Privacy, legal & integrity
Round table
10:00 - 10:45
DESAN Table 2
Round table
10:00 - 10:45
DESAN Table 3
Dick van der Sar
Data Strategy & Engineering
10:45 - 11:15
11:15 - 12:00
Round 2
C-level lezing
11:15 - 12:00
Markteffect zaal
Nathan Axford
Insights
Analytics
Lezing
11:15 - 12:00
Bilendi zaal
Hans Verhoeven
Data Analytics & AI
Masterclass
11:15 - 12:00
Perspective zaal
David Stephenson
Data Analytics & AI
Data Science
Lezing
11:15 - 12:00
Validators Trailer
Lezing
11:15 - 12:00
Ruigrok Trailer
Lezing
11:15 - 12:00
Markteffect Trailer
Meike Nauta
Data Strategy & Engineering
Data & AI
Masterclass
11:15 - 12:00
D&IN 3
Saskia Vinke
Chris van Kampen
Monireh Yousefi
Insights
Analytics
Data & AI
Pre-registration needed
Round table
11:15 - 12:00
DESAN Table 1
Round table
11:15 - 12:00
DESAN Table 2
Round table
11:15 - 12:00
DESAN Table 3
12:10 - 12:55
Round 3
Lezing
12:10 - 12:55
Markteffect zaal
Wilko Rozema
Insights
Data & AI
Lezing
12:10 - 12:55
Bilendi zaal
Virtual Reality, Real Impact: The Present and Future of XR in Consumer Research [bric & Specialized]
Barbara du Perron
Ewoud van Bennekom
Data Analytics & AI
Pre-registration needed
Lezing
12:10 - 12:55
Validators Trailer
Martin Leeflang
Jorge Labadie
Analytics
Data & AI
Lezing
12:10 - 12:55
MI Network Trailer
Bart Ensink
Data Strategy & Engineering
Data & AI
Lezing
12:10 - 12:55
Ruigrok Trailer
Lezing
12:10 - 12:55
Dynata Trailer
Durk Bosma
Sylvie Verbiest
Insights
Masterclass
12:10 - 12:55
D&IN 1
Masterclass
12:10 - 12:55
D&IN 2
Meike Nauta
Ies van Dongen
Data Strategy & Engineering
Data & AI
Round table
12:10 - 12:55
DESAN Table 1
Emma Keetels
Kyrsten Corbijn
Insights
Analytics
Pre-registration needed
Round table
12:10 - 12:55
DESAN Table 3
Luigi Casula
Tycho Slors
Tymon Groenendal
Data Analytics & AI
12:55 - 14:00
Lunch
14:00 - 14:45
Round 4
C-level lezing
14:00 - 14:45
Markteffect zaal
Thomas Huigen
Insights
Analytics
Lezing
14:00 - 14:45
Bilendi zaal
Hans Zijlstra
Rutger Schoone
Insights
Analytics
Tooling & Search Engines
Data Strategy & Engineering
Data & AI
Lezing
14:00 - 14:45
Perspective zaal
Robert Broekman
Robert Takken
Sabina Trommelen
Insights
Analytics
Lezing
14:00 - 14:45
Validators Trailer
Lezing
14:00 - 14:45
MI Network Trailer
Etienne Donicie
Tooling & Search Engines
Lezing
14:00 - 14:45
Markteffect Trailer
Xabier Palacio
Data, AI and Insights
Masterclass
14:00 - 14:45
Bilendi Trailer
Luigi Casula
Tycho Slors
Tymon Groenendal
Analytics
Round table
14:00 - 14:45
DESAN Table 1
Bart Ensink
Data Strategy & Engineering
Data & AI
Pre-registration needed
Round table
14:00 - 14:45
DESAN Table 2
Luis Agudelo
Surajeet Bhuinya
Data Analytics & AI
Pre-registration needed
Round table
14:00 - 14:45
DESAN Table 3
14:55 - 15:40
Round 5
C-level lezing
14:55 - 15:40
Markteffect zaal
Michiel Dullaert
Insights
Analytics
Lezing
14:55 - 15:40
Bilendi zaal
Lezing
14:55 - 15:40
Perspective zaal
Bart Snijders
Tooling & Search Engines
Data & AI
Pre-registration needed
Lezing
14:55 - 15:40
Validators Trailer
Astrid Lubeck
Erik Prins
Insights
Analytics
Data & AI
Pre-registration needed
Lezing
14:55 - 15:40
MI Network Trailer
Pre-registration needed
Lezing
14:55 - 15:40
Bilendi Trailer
Luigi Casula
Tycho Slors
Tymon Groenendal
Insights
Masterclass
14:55 - 15:40
D&IN 1
David Stephenson
Data Analytics & AI
Data Science
Pre-registration needed
Round table
14:55 - 15:40
DESAN Table 2
Celesta Lücker-Swart
Karin Huyzer
Insights
Analytics
Round table
14:55 - 15:40
DESAN Table 3
Etienne Donicie
Tooling & Search Engines
15:40 - 19:00
16:10 - 17:00
Closing Keynote
Keynote
16:10 - 17:00
Markteffect zaal
Dominique Roest
Data & AI
17:00 - 19:00
Networking drinks sponsored by Dynata